Hyundai expects to increase its U.S. market share this year

Hyundai expects its market share in the U.S. to break the 8% magic figure this year. Automakers believe that those that have gone over this level are considered to have become big in the U.S. market. The carmakers that have attained this much market share or more are Ford, Chevrolet, Toyota, Honda, Dodge and Nissan. Market research company Polk said that Hyundai’s edge is its excellent products such as the new Accent.

Hyundai and Kia have produced several outstanding sedans that are priced reasonably, have impressive looks, and have comprehensive insurance. Hyundai may not have the best cars in the market but it offers what most new car buyers are looking for.

Polk believes that Hyundai’s biggest challenge is in adding a pickup to its lineup. It also has a problem with focusing on its brand image, as its range seems quite multifaceted with the US$12,445 Accent at one end and the US$58,900 Equus at the other. Hyundai and Kia aren’t limited to one make. They’re included in the top ten when rated on either pure new vehicle registrations or year-over-year percentage change in new registrations. Polk said that Hyundai is now ranked sixth on new vehicle volume, beating out Dodge. [via - 4wheelsnews]